Mysteries, Chemtrails, Aerosols :: Mysterious NZ

[Melody Anderson]

I was talking to a business associate today, who has a relative working in the field of 'shopper insights' (see http://www.shopperanswers.com/) Here in New Zealand, technology is rapidly allowing supermarkets to use surveillance technologies to help them to market to individual customers. Already, the well known loyalty cards used as cheque ID let supermarkets track purchasing and to send targeted promotional offers to customers, based on previous product purchases.

Apparently the shopper insight people in New Zealand are now working on using the store surveillance cameras to track shopper movements around the shop to improve their understanding of store design and in-store marketing techniques. The RFID chips in shopper trolleys, which are known to be coming soon, will certainly make this a whole lot easier, and will probably allow the pairing of customer movement information with the loyalty card data.

However, straight out of 'Minority Report', UK supermarkets are apparently already working on using facial recognition for identifying individual shoppers for the purposes of displaying targeted instore advertisements to them. My associate was saying that every supermarket has a regular core base of customers of around 80,000 people, so once the database has been established, they can begin individual-specific marketing. In conjunction with this, introducing specific aromas, such as freshly baked bread, into the known 'bread buying' customer's immediate proximity to help influence purchasing.

These aromas have been used overseas for quite a while now, with canisters producing smells such as coffee, bread and talcum powder routinely employed in supermarkets, particularly in the US and UK. New Zealand has been slow to catch up. The first trial supermarket for the aroma technology though, is in Lower Hutt and will use a manufactured chocolate scent, said to be very attractive to shoppers over 45 years old and an extremely powerful behaviour modifier...
I am told that this is entirely within the rights of the store owners as a supermarket is deemed to be a private space, not a public one.

[satanzhand]

this will add to all the other brainwashing and sublinals they already use, great!

there little tricks are part of the reason small children are outta control when they go to these places.

[Disseminate]

The technology is flawed.

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[Crakka]

[Disseminate]

Sure does, but it won't stop them from wasting millions on the software regardless.